Certificate Marketing Psychology ::

Course Name:- Certificate Marketing Psychology Practitioner (CMPPTM)
Price : US$ 1000 81.2% 188

Marketing psychology is a branch of applied psychology which studies the factors that influence consumers� attitude toward products or services.

Simply put, it looks at how presenting a product affects the consumer’s behavior. Marketers use it to predict how consumers will act and to find ways to influence their decisions. Making a product seem desirable or attractive is one example. Marketing psychology closely relates to consumer behavior: the study of how and why we purchase goods or services.

Courses Details

Marketing psychology is a branch of applied psychology which studies the factors that influence consumers’ attitude toward products or services. Simply put, it looks at how presenting a product affects the consumer’s behavior. Marketers use it to predict how consumers will act and to find ways to influence their decisions. Making a product seem desirable or attractive is one example. Marketing psychology closely relates to consumer behavior: the study of how and why we purchase goods or services.

 

Borrowing insights from behavioral sciences, such as neuroscience and cognitive sciences, marketing psychology looks at how people’s feelings and perceptions influence their buying habits.

 

In this course learners will learn how to applied psychological methodologies to influence consumer behavior, enhance consumptions, and improve strategic business efforts.

1. Identify categories of shopper.

2. Describe key concepts of market segmentation.

3. Determine the role of perception and personality in the marketing process.

4. Determine he factors that motivate a consumer to purchase.

5. Define how social factors influence consumer behavior.

6. Assess the importance of consumer psychology

7. Explain how consumer psychology grew in parallel with the consumer society

8. Distinguish between consumer psychology, consumer behaviour and marketing

9. Apply consumer-oriented marketing

10. Apply the concepts of market segmentation and product positioning

11. Apply the process of consumer decision making

  1. Marketing Psychology and Consumer Behavior

  2. Consumer Decision and Cognitive Bias

  3. Consumer Perception, Attention, Affect and Motivation

  4. Influence of Personality on Marketing

  5. Consumer Values and Culture

  6. Persuasion through Social Influence

  7. Marketing Psychology and Consumer Behavior Online

  8. Consumer Behaviour and Branding Strategy

The supervised practice experience include 10 hours of direct contact hours and 6 hours of supervision with PSYREC's approved, accredited, certified supervisor.

*Students are expected to secure their own client.

**Supervision are conducted via online contact and reviewing case notes and recorded sessions.

Online and distance learning via our Learning Management System. Supervision will be conducted via Zoom and Skype.

This 80-hour, training program can be completed as quickly as two weeks or six-months according to your pace. It include 64 hours of theory and practice preparatory modules with 16 hours of supervised practice.

Standard fees: US$1000

Early bird fees (20% discount): US$800

Limited time only promotional price: US$188

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The Certified Marketing Psychology Practitioner (CMPP) Program is ideal for educators, business innovators and social entrepreneurs, marketers, sales professionals, coaches, managers, consultants, HR professionals, executives, leaders, facilitators, yoga teachers, nutritionists, body workers, doctors, psychologists and other mental health/wellness practitioners, teachers and educators, curriculum designers and more.

1. Private practice.

2. Professional Behavioral Economics Practitioner.

3. Life coaches.

4. Enterpreneurs.

5. Lecturers.

6. Corporate oaches.

7. Consultants.

8. Trainer

9. Professional Marketers

10. Sales Specialists

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